Case Study - Connecting Through Shared Experiences
Phobia is a unique dating app that matches users based on their mutual fears, encouraging deeper connections through shared experiences.
- Client
- Phobia
- Year
- Service
- App Development
Overview
Recognizing a need to decrease user churn and improve engagement, Phobia partnered with us to enhance their app’s onboarding process. The original method, which involved manually selecting fears, was not effectively capturing genuine phobias, impacting match quality.
We introduced an interactive, consent-based onboarding quiz that helps users identify their true fears through a series of carefully designed questions and scenarios. This data is then used to improve the accuracy of matches in a fun and engaging way.
What we did
- Android App Development
- iOS App Development
- User Experience Design
- Interactive Quiz Implementation
"Sans Faux's contribution to our project was transformative. Their thoughtful approach to user engagement not only enhanced our onboarding process but also deepened the connections our users make through our platform.”
CPO of Phobia
- Reduction in churn rate
- 30%
- Increase in user engagement
- 3x
- App store rating
- 4.5
- Privacy complaints
- 0